George Lamb
A well-known radio and TV personality before he pivoted his career towards sustainable food, George's transition from entertainment to regenerative farming stems from a crucial moment in 2012 when he decided to use his influence in the entertainment industry to make a meaningful and lasting impact on society. In the wake of the London riots of 2011, his friend Daniel Pinchbeck, author of How Soon is Now, sent him his book and George learned about the agri-ecological crisis. Consequently, he founded GROW, an NGO bringing nature-based educational programmes to schools, then Wildfarmed, the sustainable food brand, with Andy Cato and Edd Lees. Wildfarmed and he are now on a mission to educate communities about the benefits of regenerative agriculture, helping consumers shape a better world through their food choices.
Rebecca Mayhew
Rebecca farms with her husband, Stuart, and two children, Isobel and Jack, in South Norfolk, where they’re converting their once intensively farmed 500 acres into a regenerative oasis. The farm comprises a 60-head raw Jersey dairy, sheep, pigs, goats and laying hens, plus a farm shop, cafe, butchery and vineyard. The farm is managed holistically in order to promote the land’s healing. Rebecca engages with other farmers, the public and local schools about climate change, farming practices and nutrient dense food.
Josiah Meldrum
Josiah and the company he co-founded in 2012, Hodmedod’s, are at the forefront of making British farming more sustainable. Working with about 35 farmers around the UK to retail and wholesale beans and pulses to the hospitality and grocery industry, in addition to selling its own-brand products online, Hodmedod’s benefits its network of farmers in two crucial ways – as an agronomist assisting farmers to introduce new crops to British soils and as a successful brand vouchsafing the traceability of its products. The latter allows Hodmedod’s products to command a premium price in the consumer marketplace.
Hamish Anderson
Hamish is the CEO of Tate Enterprises Ltd, heading up Tate’s commercial portfolio which includes the museum’s cafés and restaurants, onsite shops, Coffee by Tate, product and image licensing, events and Corporate Membership, ecommerce, and publishing. With an extensive career in wine buying, he has grown Tate’s renowned wine cellars for over 25 years winning numerous awards along the way. Known as a prominent voice in the wine world, he is a leading commentator and regular contributor to wine columns. In 2012 he helped create Tate’s coffee roasting business Coffee by Tate, which has an industry-leading sourcing programme, based on gender equality.
